AMP has announced enhancements to its market-leading North wrap platform, continuing to make it easier and more efficient for advisers to support customers in achieving their financial goals.

North recently passed A$30 billion in funds under management, making it one of the fastest growing platforms in Australia. MyNorth, part of the North platform, was also last week awarded 2017 Advised Product of the Year at Chant West's super funds awards.

The enhancements to North include:

• Simplified pricing with the removal of platform administration and investment fees on the North cash account
• Improved adviser reporting via North Online, allowing for greater control and more efficient client reviews, including a simpler layout, new account / investment level rates of return, benchmark comparisons and easier access to fund profiles, and
• Providing customers with more optionality with how they receive correspondence.

"We continue to invest in strengthening the capabilities of North – which is increasingly the platform of choice for advisers and their customers."

"Chant West's decision to award MyNorth the Advised Product of the Year reflects the quality of the platform and our commitment to providing contemporary solutions which deliver efficiency and flexibility for advisers," said Vicki Doyle, AMP's Director, Superannuation, Retirement & Investments.

The Chant West award recognises MyNorth's:

• Flexible pricing which meets the needs of customers across accumulation and retirement, and allows customers to pay for what they use
• Online functionality supporting adviser efficiency, including an account snapshot, business reporting and bulk trading
• New account performance reporting for both advisers and customers, and
• Access to AMP's new MyNorth Retirement Fund and Pension Payment Calculator.

The North platform is part of AMP's range of industry-leading platform and product solutions across retail, self-managed and workplace superannuation.